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Andy Lim Chou Sang

Résumé

Andy Lim Chou Sang

Multi-discipline designer

Pretoria, South Africa

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Summary

I work across advertising, motion, print and live screens. Most projects start as one idea that has to survive a 4.5 x 18m billboard, a lift door, a portrait booth screen and a social cutdown in the same week.

I like a hard edge: a deadline, an odd screen size, a mechanic that has to land in one frame. I've shipped campaigns, logo stings, arena visuals, kiosks and small games, and led the team doing it.

How I work

  1. One system, every surface. Identity, motion and print built from the same rules, so a campaign reads as one thing at any size.
  2. Built for the first glance. Floor screens and passing traffic give you seconds. I design for that, then reward the second look.
  3. In-house, start to finish. Concept, shoot, edit, grade, print and build under one roof means fewer handoffs and faster turnarounds.

Experience

Multimedia Lead

Jul 2023 to Present

Sun International, Time Square

  • Lead end-to-end creative production across promotions, events, entertainment, gaming, F&B and PR
  • Manage and develop a team of designers, setting priorities, workflows and creative standards
  • Oversee national campaigns including Time Square Block Party, Appetite Fest, Unison & Billions Bubbles Show
  • Manage content scheduling, digital signage (PADS4), interactive animation and motion refinement
  • Mentor and direct junior designers; establish creative standards and workflows across the team
  • Bridge strategy and execution - from stakeholder briefs to final delivery across all digital and print platforms

Multimedia Specialist

Mar 2017 to Jun 2023

Time Square

  • Produced motion graphics, digital content and print advertising across all business units
  • Utilised Adobe Creative Suite to deliver high-quality, brand-aligned multimedia assets at scale
  • Progressed into leadership, training junior team members and managing complex multi-platform projects

Founder

2010 to Present

Thread Motion Studios (formerly DGN Media SA)

  • Founded boutique studio delivering motion graphics, 3D animation, logo design and game design; grown into Thread Motion Studios, a bespoke marketing and creative agency
  • Notable work: Cell C CEO Awards choreographed motion graphics, Annique product launch, DHL Mining Indaba

Advertising Manager

Apr 2011 to Nov 2014

Cayenne World / Honda Kyalami

  • Directed advertising campaigns across magazine, TV and digital; managed events and brand promotions

Earlier roles

  • General Manager, St. Elmo's Mall @ Reds 2007 to 2008
  • Senior League Operator & Games Reviewer, Resourze Entertainment 2005 to 2006
  • Games Master (Beta Testing & Support), SAIX (Telkom) Games Servers 2004 to 2005
  • IT Support, EU Pretoria, Interim Students Empowerment Programme 2003 to 2004

References available on request.