Campaign
Time Square Block Party
Precinct-wide campaign for Time Square's flagship party: screens, signage, social and stage content built off one visual system.
Read the case study →Andy Lim Chou SangCreative. Digital. Lifestyle.
Work people feel before they read it.
Multi-discipline designer in Pretoria. One idea, carried from first concept to the last LED panel: motion, print, digital and live.
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Time Square Block Party
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Promotion
Diamond Thursdays
Weekly Xtra Play offer for MVG Diamond members, part of a tiered set covering every day of the week.
Social
Bowling social
Social cutdown for the precinct bowling activation.
Advertising
Illuminate Your Valentine's Day
Five-star stay and five-course dining package for The Maslow, sold as a single landscape unit.
Advertising
Fieri It Up Thursdays
Weekly Guy Fieri’s Kitchen + Bar offer, one screen layout carried across the dish variants.
Advertising
Cuddle Up Date Night
Winter stay-and-dine package for The Maslow, warm-lit and built for the colder months.
Motion
Burger Month
Month-long restaurant push cut with sound design, running on precinct screens and social.
Motion
Breakfast at Tatso
Morning trade driver for the restaurant, short enough to sit in a lobby screen rotation.
Motion
G&T Time
Happy-hour loop for the bar, paired with the Illy Coffee cut as a day-and-night set.
Promotion
Privé Slots Payback
Instant payback promotion for Rank 1 VVIP guests.
Advertising
Black Friday Shows
Up to 50% off selected December shows, laid out as a portrait bill.
Film
Meant to Love You
Live performance footage cut against bespoke neon motion graphics, custom typography and grade throughout.
Campaign
Fifth Birthday
Birthday campaign main screen, one of a rolling set of anniversary years.
About
I design the whole campaign, then build the awkward parts myself.
I work across advertising, motion, print and live screens. Most projects start as one idea that has to survive a 4.5 x 18m billboard, a lift door, a portrait booth screen and a social cutdown in the same week.
I like a hard edge: a deadline, an odd screen size, a mechanic that has to land in one frame. I've shipped campaigns, logo stings, arena visuals, kiosks and small games, and led the team doing it.
How I work
- One system, every surface. Identity, motion and print built from the same rules, so a campaign reads as one thing at any size.
- Built for the first glance. Floor screens and passing traffic give you seconds. I design for that, then reward the second look.
- In-house, start to finish. Concept, shoot, edit, grade, print and build under one roof means fewer handoffs and faster turnarounds.
What I do
- Direction and brand
- Creative direction, identity systems, campaign strategy.
- Motion and film
- 2D and 3D animation, logo stings, edit and grade, arena LED.
- Print and outdoor
- Billboards, wraps, signage, menus.
- Interactive
- Kiosks, web apps, Unity games.
- Tools
- Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator, InDesign, Audition), Maya, Mudbox, Unity, React, and generative AI where it speeds the work up.
Résumé
Experience
Multimedia Lead
Sun International, Time Square · Pretoria, South Africa
Lead the in-house multimedia team for Sun International's flagship casino. Motion, print and digital across screens and online: promotions, awareness, and ATL, TTL and BTL advertising.
Multimedia Specialist
Sun International, Time Square · Pretoria, South Africa
Motion, print and screen design across the precinct's venues and promotions.
Contact
Let's talk.
Get in touchA place to see the work. If something new comes up, I'm happy to talk.
Pretoria, South Africa