
Appetite Fest Billboard
Festival billboard run across five highway sites.

I was lead designer on the rollout for a food and music festival at Time Square with celebrity chefs from around the world, including the original MasterChef Australia. CI concept from the agency, animated by me.
I built wayfinding and directional signage, animated the TVC, and extended the CI across LED, print, wayfinding and promo cutdowns.
One identity, held consistent across LED, print, wayfinding and promo for the full run of the festival.

Festival billboard run across five highway sites.

Identity for the food and music festival: logo, four colourways, pattern and application across print, screens and signage.
Launch TVC for the Appetite food and music festival, cut for broadcast and in-precinct screens.
Digital out-of-home build for the JCDecaux network.