Appetite Fest

I was lead designer on the rollout for a food and music festival at Time Square with celebrity chefs from around the world, including the original MasterChef Australia. CI concept from the agency, animated by me.

I built wayfinding and directional signage, animated the TVC, and extended the CI across LED, print, wayfinding and promo cutdowns.

Identity carried consistently across the precinct for the festival's run.