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Time Square Block Party
Context
Original concept from the agency; I was lead designer across all 6 iterations of the campaign, extending and executing the full rollout for Sun International's Time Square.
Process
I built the full production pipeline off the agency's direction: curating footage, designing and animating social overlays, billboards, posters, and cutting the TVC, all off one visual system, repeated and refined across all 6 editions.
Outcome
Six weeks of build-up, advertised across Gauteng and on MTV. Sold out, with 9,000+ in attendance.